Dr. Vandana Mehta is an Assistant Professor at Symbiosis Institute of International Business (SIIB) Pune. She is a doctorate from IIT Roorkee and has qualified UGC NET (JRF) in Management. She carries around 7.5 years of teaching and 9 months of Industry experience. She has taught Marketing Management, Services Marketing, Digital Marketing, Integrated Marketing Communications, and Marketing Research during her tenure as faculty of Marketing. She has published 20 research papers including Case studies, Journal papers, book chapters, and conference proceedings with renowned publishers. Her work has also received the best paper award at various conferences. She is an ad-hoc reviewer of numerous peer-reviewed Journals such as Retailing and Consumer Services, Social Responsibility Journal, Emerging Markets Case Studies, Information Discovery and Delivery, and Asian Journal of Management Cases.

    Her teaching interests includes courses on –

  • Digital Marketing
  • Services Marketing
  • Integrated Marketing Communications
  • Marketing Research
  • Marketing Management